Brand Toolkit
It is important that we all share a basic understanding of how and when to use our identity. These Identity Standards are intended to introduce you to the basic usage. We want to make it easy for you to integrate The KMR Brands in all media formats while respecting our brand guidelines.
Logo & Proportions
It's our most recognizable asset. That’s why we love it, are protective of it and ask you to follow the rules when you use it.
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The The KMR Brands Logo has a neat proportion of 1:1/2.3 width. These proportions were chosen carefully and they are not to be changed. The Icon has a perfect square proportion of 1:1 Square Ratio and acts as the Favicon as well.
Clear Space
Clear Space refers to the area surrounding the logo that should remain free from any elements such as text, graphics, borders, or other logos. The minimum required clear space for the logo is equal to the height and width of the letter "K" on all sides.
Minimum Size
Clear Space refers to the area surrounding the logo that should remain free from any elements such as text, graphics, borders, or other logos. The minimum required clear space for the logo is equal to the height and width of the letter "K" on all sides.
The KMR Brands logo should never be smaller than 100 pixels digitally or smaller than 28mm printed.
No-Gos'
Do not distort or alter the proportions of the logo.
Do not add a drop shadow to the logo.
Do not add any contours to the logo.
Do not change any elements respective to each other.
Color
Black is our primary color. It represents the mystery, power, elegance and complexity behind our brand.
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White is our secondary color and is used over black or the other way around.
RGB: 255 255 255
CMYK: 0 0 0 0
HEX: #FFFFFF
RGB: 0 0 0
CMYK: 80 70 70 100
HEX: #000000